Building on their already rich legacy of entrepreneurship, The Pritzker Organization came to us to brand their latest adventure into the world of venture capital.​​​​​​​ The family knew that it would need a distinctive brand to compete for the attention of top tech founders. Inspired by a Buddhist parable about continuous learning, the name FiftyThree Stations was chosen to convey humility and an awareness that success in business is a journey, not an endpoint. We developed a progressive brand identity to match, built around a dynamic logo mark representing the path followed by their portfolio companies from startup to success. Drawn within the iconic red square of its parent brand, the logo references the family’s past while setting the stage for the future.
Agency: Franklyn
Role: Animation, Collateral Design, Web Design Assist
Full Identity Credits Below
Design Director: Jelle Marechal
Identity: Nana Nozaki
Animation: Nat Thomas, Nana Nozaki
Collateral Design: Nana Nozaki, Nat Thomas
Web Design: Nana Nozaki, Nat Thomas
Project Management: Eric Brown​​​​​​​