![](https://cdn.myportfolio.com/4426385b-c144-4636-8f62-3ae190d795d8/52b5d850-427a-43d3-ad2d-38663d2e8024_rw_1920.png?h=960e03c89a3445e62ed78bf403ad6249)
Google asked us to design swag that people actually want. Among Google’s many successful side hustles is the Google Merchandise Store, an online marketplace for Google-branded (and brand adjacent) swag. Unlike many companies that can't even give their sad polo shirts away, Google has created a multi-million dollar business out of hoodies, water bottles, and the like.
Agency: Franklyn
Role: Illustration, Design
Full Credits Below
Role: Illustration, Design
Full Credits Below
![](https://cdn.myportfolio.com/4426385b-c144-4636-8f62-3ae190d795d8/3e39d3a4-1879-47be-bd97-b2a3e58fd5ba_rw_1920.png?h=fcbc773112fb9baf4c6fedf881933de5)
![](https://cdn.myportfolio.com/4426385b-c144-4636-8f62-3ae190d795d8/e9d48a8c-ce63-42e9-b60e-4a468c5b2e4c_rw_1920.png?h=7a79df353a17f841c1b4763c9f1d50d8)
![](https://cdn.myportfolio.com/4426385b-c144-4636-8f62-3ae190d795d8/5e588ac9-9256-4c94-98b6-0c8c1392a7fb_rw_1920.png?h=a49a41a947d735bcd28b8342186c7925)
![](https://cdn.myportfolio.com/4426385b-c144-4636-8f62-3ae190d795d8/e3be7d09-2bb0-46a6-a263-6b3b32126e22_rw_1920.png?h=8615b096eb71f4974fbc7c1d5c50f248)
![](https://cdn.myportfolio.com/4426385b-c144-4636-8f62-3ae190d795d8/02871d64-0f5a-4f0d-820b-d5fb1f6658c3_rw_1200.gif?h=7a713ac1a9da72b01a24e7cc59627bb6)
![](https://cdn.myportfolio.com/4426385b-c144-4636-8f62-3ae190d795d8/bc653946-6d99-4a23-bded-47c3160738ac_rw_3840.png?h=95edcb751d78b37a1dd2d9b5085579fe)
![](https://cdn.myportfolio.com/4426385b-c144-4636-8f62-3ae190d795d8/5c17d2c5-c0e5-45ca-bbd5-970defaa7ec8_rw_3840.png?h=ac9c2e402aa230df6537465e7c30e223)
Creative Director: Michael Freimuth
Illustration: Nat Thomas
Photography: Kendall Mills
Project Management: Patrick Richardson