Google asked us to design swag that people actually want. Among Google’s many successful side hustles is the Google Merchandise Store, an online marketplace for Google-branded (and brand adjacent) swag. Unlike many companies that can't even give their sad polo shirts away, Google has created a multi-million dollar business out of hoodies, water bottles, and the like.
Agency: Franklyn
Role: Illustration, Design
Full Credits Below
Role: Illustration, Design
Full Credits Below
Creative Director: Michael Freimuth
Illustration: Nat Thomas
Photography: Kendall Mills
Project Management: Patrick Richardson